Aveda hair color is up to 99% naturally derived. It uses plant power instead of petrochemicals. It is manufactured with 100% wind power. Aveda was the first beauty company to manufacture with 100% wind power!
It is cruelty-free. It is tested on people and not animals.
Aveda hair color is formulated with botanical oils that include sunflower, castor, jojoba – instead of petrochemicals, to support organic farming which follows strict standards of agriculture that are better for the Earth.
Aveda Full Spectrum Hair Color uses organic babassu oil that helps to infuse the hair color with amazing shine. Babassu, is processed from nuts gathered by the women of Maranhao in Brazil which helps them to support their families strengthening local communities. It also helps protect the intricate ecosystems of the rainforest as part of the fight against climate change.
The product cartons are made from 100% recycled fiber, including 77% post-consumer recycled, Forest Stewardship Council – certified fiber.
Hair color tube caps are made of 100% recycled material – including plastic sourced through the national cap collection that Aveda founded. This program has kept over a half a million pounds of caps out of landfills so far – and the amount continues to rise rapidly every day.
It is formulated without nitro dyes, parabens and animal-derived ingredients.
Plus it is completely customizable! Ever time you come in a get a color service we are mixing your own personal formula! We love the feeling of your hair after an Aveda service. It feels soft and looks shiney!
